Meet the Mama Behind the Moments

Fin & Ro was founded in Vermont by a business consultant of eight years and mother of two who grew up before cell phones and social feeds—back when Saturday was for bike rides to the beach, sidewalk chalk, and cereal box treasures.

As a mom, she craved a scent she could share with her kids—something soft, safe, and sensory-rich, without toxins or overwhelm. So she (with the help of her littles), built it.

Today, she’s on a mission to create intentional products that blend motherhood, entrepreneurship, and analog joy. Fin & Ro's signature scent {Golden Hour} is her ode to memory, presence, and the slow magic of scent.

"We don't need more things— we need more moments."

Check out Mondays By Design

Her Favorite Ways to Use the Scent

  • Rolled onto wrists before slow morning stretches with the kids

  • Dabbed onto her little one's neck as part of the school drop-off ritual

  • Rolled onto palms and breathed in deeply to avoid or take pause from mid-afternoon meltdowns

  • Added to the bedtime routine after bath and books

  • Used during solo moments too—on a walk, in the car, before the farmers market, or just to feel like herself again